Sophie is the PPC lead at Beauhurst, a private company database tool based in the UK. A lover of all things Lead Gen, Sophie has a particular interest in B2B and SaaS brands, and specialises in both Search and Display Campaigns.

Sophie has spoken at numerous conferences and industry events including Friends of Search and the International Search Summit. She is also a Platinum Google Ads Product Expert, a regular contributor to Search Engine Land and a Girls in Marketing mentor.

Outside of work Sophie enjoys spending time with her dog Dexter, Aka PPC Pug, all things to do with True Crime and sweating away the evening at CrossFit.

My name is Alfred Simon, and I'm a technical Google Ads and GTM nerd with almost a decade of experience in this field. I'm a SEA specialist at Adwise - Your Digital Brain, a full-service digital agency in the Netherlands. I also work on some freelance projects on the side because when you do something that you love, only 8 hours a day won't be enough. My passion is to work and talk about this industry and to help out fellow practitioners where I can. Besides this, I'm a huge American football fan—yeah, I'm one of those weird Europeans :D—and an F1 enthusiast. Feel free to follow me on Twitter and LinkedIn or read my blog posts.

Rising from PPC exec in 2014 to starting her own consultancy 8 years later, Hannah setup Zora Marketing to support brands with local customers to get better performance from Google and LinkedIn ads campaigns.

Following her second maternity leave from a UK digital marketing agency in 2022, she grew her business from side hustle to Ltd over the course of 3 years; working with opticians groups, high street retailers, councils and education facilities on a management and consultant basis. She lives in the North East of England, practicing a 24-hr working week for more peace and less burnout!