ppc.zone February 2025

Overcoming Challenges in PPC

ppc.zone is back for 2025 and bigger than ever.

Join Nikolina Tomašković, Anthony Lloyd, Charley Brennand and host Jyll Saskin Gales to learn about Google Ads for Local Services, keeping PPC simple, and the importance of storytelling. We'll be taking your questions at a live panel following the presentations.

ppc.zone February 2025 was live on YouTube and LinkedIn on February 19, 2025.

Nikolina Tomašković

3 Reports to Save Google Ads Budget for Local Services

LinkedIn

Nikolina Tomašković is a Google Ads specialist who works with local service businesses across Europe and the USA, having helped 50+ businesses succeed online. She helps entrepreneurs get more leads and make the most of their advertising budgets through Google Ads campaign management, coaching, and audits. Nikolina proudly supports business owners who care about delivering excellent services, helping them reach more customers and bringing one-on-one attention to every client's business growth. In her spare time, she enjoys meditation and landscaping, which help her stay focused and detail-oriented.

Anthony Lloyd

Keeping PPC & Digital Marketing Simple

LinkedIn

Anthony Lloyd, or Tec Tony, is your go-to guy for data-driven strategies and nerdy things! As a Data Engineer and International Business Consultant with 9+ years of experience, he specializes in helping small businesses grow their online presence with impactful PPC marketing campaigns, working with companies in 14 different countries. With a passion for empowering businesses to succeed online, he brings a blend of expertise and a holistic approach to digital strategy. 

Tony is a single dad with a special needs child and an Amateur MMA fighter. He enjoys skateboarding, camping, and paddle boarding. A fun fact? He also contracted with the DOD as a pen tester.

Charley Brennand

The importance of storytelling in PPC (The KPI Conundrum)

LinkedIn

Charley Brennand is the founder of the PPC Academy and an active PPC consultant who’s worked with with household names such as JD Sports, Domino’s & Debenhams. Based in Manchester, Charley is passionate about creating spaces for performance marketers who’ve ever felt underestimated or overlooked. 

Through PPC Academy, she’s building a supportive community where people can connect, learn, and grow. Whether it’s her consulting work, community events, or the upcoming Performance MCR conference, Charley brings a real, no-nonsense perspective to the industry, proving that collaboration and kindness go a long way in PPC. She shares her journey, her insights, and why staying connected to the work matters so much.