Abby has been in healthcare marketing for the last ten years, and PPC advertising for the past 7 years. She is a subject matter expert and strategist for Google Ads and has started her own digital marketing consulting agency where she runs Meta Ads and provides Google Ads audits and training for her clients. Her areas of PPC ads expertise include healthcare, manufacturing, insurance, finance, higher education, and non-profit organizations. Having built and ran hundreds of Google and Meta ads, she is an expert in virtually every healthcare service-line campaign. 

She also has a background in journalism and prior to her career in healthcare marketing and PPC, she worked in corporate communications and public relations for an international aerospace company. She is passionate about rural healthcare and is an advocate for the adversities faced by critical-access hospital systems.

Andy is the Co-founder of Marcode, a paid search intelligence tool. He's worked in digital for 15 years, from startups to working with some of the world's largest brands. There aren't many situations he hasn't seen. Over the last few years he has been focused on the future of search, with a keen eye on breaking out of the black box to improve campaigns.