ppc.zone August 2024

Digging into the numbers ⛏️

ppc.zone returns with three super speakers ready to dig into the numbers!

Join Santosh Kumar, Nissha Goenka, Sophie Fell and host Jyll Saskin Gales to learn about shopping product variants, performance marketing metrics and red flags to avoid. We'll be taking your questions at a live panel following the presentations.

ppc.zone August 2024 was live on YouTube, LinkedIn and Instagram on August 13th at 11am EST / 4pm BST / 8:30pm IST. Catch the replay on YouTube or your favourite podcast app.

We are proudly sponsored by PPC Live and Inside Google Ads.

Santosh Kumar

Scaling Shopping Ads with Product Variants

LinkedIn

Hello everyone, my name is Santosh Kumar. I'm the Founder and CEO of Guided PPC, a Google Ads agency specializing in Ecommerce DTC brands. Prior to this, I was the Director of Google Ads Specialists at Solutions 8, where I managed over 200 Google Ads accounts and $5 million in monthly ad spend. 

At Guided PPC, we focus on maximizing our clients' advertising ROI. If your business spends $3000 or more per month on Google Ads, request a Free Audit here. I'm excited to share insights and discuss Google Shopping Ads strategies with you today.

Nissha Goenka

Metrics/KPIs you need to focus on as a Budding Performance Marketer

LinkedIn

Nissha is a passionate digital marketer offering comprehensive 360-degree digital marketing solutions. With a focus on Google Ads and SEO, I provide personalized 1:1 mentorship to help businesses maximize their online presence and drive growth. 

Beyond digital marketing, I'm excited to venture into the world of e-commerce. Currently, I'm gearing up to launch my own furniture dropshipping business, beginning right here in India. As I embark on this new journey, I'm eager to tap into your expertise and support. Whether it's brainstorming product ideas or navigating the logistics of setting up a dropshipping operation, I believe in the power of community and collaboration.

Sophie Fell

PPC Red Flags & How to Fix Them

LinkedIn

Sophie Fell, Two Trees PPC's Director of Paid Media, has spent the last near-decade of her life working in Paid Media. In that time, she's successfully managed over $200M in ad spend for national and global brands such as LinkedIn, VUE Cinemas, Juicy Couture, FILA, and National Trust. In addition to being hands-on in the accounts and leading on paid media strategy, Sophie has authored two books and countless blogs on the topic! Sophie excels at running successful paid media campaigns while sharing her top tips with the community.