Beyond Automation: How to Use ChatGPT to Enhance Your PPC Strategy

By: Alfred Simon, Digital Advertising Marketeer at Adwise

Between keywords, bidding strategies, and ad copy, there's a lot to juggle in Google Ads. But what if you had a trusty sidekick to take over the tasks that you just can't complete yourself? That's where ChatGPT comes in. In this blog post, we'll dive into how you can use ChatGPT to streamline your PPC efforts. We'll go beyond the basic prompts and explore how to use AI in new ways for your Google Ads campaigns. Whether you're a seasoned pro or just starting out, you'll discover practical tips and real-world examples to inspire you.

Why ChatGPT Matters for PPC

ChatGPT isn't just a chatbot; it's a powerful tool that can help you:

• Brainstorm new ideas: Stuck in a creative rut? ChatGPT can spark fresh ideas for ad copy, keywords, and even campaign strategies.

• Automate repetitive tasks: Tired of manually updating ad copy or excluding keywords? ChatGPT can help you automate these tasks, saving you time and energy.

• Gain deeper insights: Want to understand your audience better or analyze your campaign performance? ChatGPT can help you uncover hidden patterns and trends.

Going Beyond Basic Prompts

The key to getting the most out of ChatGPT is to go beyond basic prompts. Instead of asking for generic solutions, challenge ChatGPT to think outside the box. Here are a few tips:

• Be specific: The more specific your prompts, the more relevant and useful the responses will be.

• Ask for multiple solutions: Don't settle for the first answer. Ask ChatGPT to generate several options so you can choose the best one.

• Use creative prompts: Experiment with different phrasing and approaches to see what kind of responses you get.

Real-World Use Cases for PPC

Let's look at a couple of real-world examples of how ChatGPT can be used for PPC:

Tailored Ad Copy for Recruitment Campaigns: Imagine you're running a recruitment campaign with various job listings, each requiring different levels of education. ChatGPT can help you analyze your audience data and create personalized ad copy that resonates with each group.

Automated Location Targeting: If you're a local business, you know how important it is to target the right geographic areas. ChatGPT can help you automate the process of adding location coordinates to your Google Ads campaigns, ensuring your ads are seen by the right people.

Embrace AI, Keep Your Job

The rise of AI might seem intimidating, but remember: the best way to keep your job is to embrace AI and use it to your advantage. By incorporating ChatGPT into your PPC workflow, you'll not only become more efficient but also gain a competitive edge.

Alfred is a Digital Advertising Marketeer at Adwise, in the Netherlands. A self-proclaimed “technical Google Ads and GTM nerd,” he loves talking about all things Google Ads.

You can find him on LinkedIn