Heidi Sturrock is a search marketing advisor who helps in house teams, agencies, and founders drive profitable growth with Google Ads. With experience managing seven figure budgets across ecommerce and lead gen, she brings a strategic lens and hands on expertise to every account. Heidi specializes in modern account structures, full funnel strategy, and uncovering performance opportunities that others miss. She also offers white label strategic support for agencies looking to scale client growth.

Matt Shenton is a Paid Search expert and Biddable Director at Croud, where he leads high-performing teams and delivers data-driven digital strategies for top brands. With over a decade in performance marketing, Matt is known for combining technical depth with practical, results-focused insight.

He’s the host of The Paid Search NYC Podcast and organizes regular Paid Search events in New York City, bringing the PPC community together to share ideas, trends, and strategies.

Susan Yen is a PPC strategist with 7+ years' experience helping brands grow through data-driven campaigns. Speaker, team leader, and advocate for inclusion.