Thuha has been a paid search specialist since 2006. She's a complete data nerd who loves the new GA4 (perhaps one of very few!). She's experienced in the travel and ecommerce industries, working with small to large budgets of £1K a month to £30K a day.

If you need a scientific approach to your paid search strategy, or if you or your team need training on how to use GA4 for marketing, then Thuha is the expert to speak to.

Chris Ridley is Head of Paid Media at Evoluted. After nearly 10 years in the hospitality industry learning about customer service, personnel management and the difference between a lager and an IPA, Chris took the leap into digital marketing.

Over the last 5 years, he has come from being a marketing executive in a family-run stockholding company to leading the Paid Media team and promoting positive wellbeing within Evoluted.

Chris lives in Worcestershire with his wife Bex and their cocker spaniel puppy, Reggie. In his free time he enjoys setting PBs at parkruns, playing board games and watching NFL. Chris & Bex are expecting twins in November, and couldn't be more excited.

Meriem Nacer has 13+ years of paid media experience, specialising in PPC and Paid Social. She offers consultancy, audits, management, and training for global brands and agencies, with budget management experience totalling over £150M annually across various sectors. A published author and certified PTLLS trainer, Meriem enjoys gaming and crocheting animals in her spare time.