ppc.zone is back for October 2025, and we're going to help you think differently.
Join Reva Minkoff, Melanie Katz, Robyn Johnson and host Jyll Saskin Gales for PPC Zone: Challenging Assumptions in PPC. We'll be taking your questions at a live panel following the presentations.
ppc.zone October 2025 was live on YouTube and LinkedIn on Wednesday, October 1st.
PPC Zone is exclusively sponsored by Cookiebot by Usercentrics. [affiliate link]
Reva Minkoff is the Founder and President of Digital4Startups Inc., a full-service marketing agency that specializes in PPC advertising, Google ads, paid social media, search engine optimization, email marketing, and analytics. A graduate of Harvard University and an EMBA from the Quantic School of Business and Technology, Reva currently resides in Chicago. She has helped hundreds of companies with their digital marketing via her company, helped hundreds more through her mentorship at 1871 and The Founder Institute, among others, and taught several thousand people digital marketing in over 100 countries via her courses on Udemy when she was running DigitalGroundUp, her previous startup. Reva has won a number of awards, including JUF's 36 Under 36 List, Inc.'s Power Partners List, Top 100 Marketing and Advertising Leaders, Top Women in Marketing, and US Gamechanger of the Year. She is also the proud mom of her 3-year-old son, Andrew.
Melanie Katz is a digital marketer with 10 years of experience in paid media, campaign optimization, and data-driven strategy. Some of her favorite projects include simplifying complex workflows, designing marketing tests, and uncovering insights that drive growth.
In ad agency roles, she worked with clients including UNIQLO Canada & Conair. Currently, she is building the in-house retail marketing program at Lucky Jack Gear in Portland, OR.
Robyn has been heralded as one of the country's foremost leaders on the topic of selling and marketing products on Amazon.com. Robyn has been a guest on shows like Entrepreneur on Fire, Confessions of A Marketer, and speaks at shows all over the world about marketing on Amazon including SMX Munich, Pubcon, Prosper, and more.
Robyn is the co-founder of Marketplace Blueprint, a digital agency that specializes in listing optimization and advertising on Amazon. She has over 15 years of experience of selling online on Amazon, eBay, and other eCommerce venues.