Luna Rocha is a paid media strategist with five years of digital marketing experience, both in-house and agency-side. She currently works at Gatorworks in Baton Rouge with a variety of industries ranging from B2B to e-commerce. Luna specializes in captivating ad copy and campaign optimization using A/B testing. Her platform expertise includes Google and Bing Ads, TikTok, Snapchat, Facebook and Instagram, Twitter, Reddit and more.

Ashwin is a marketing strategist who specializes in content, CRO, and community.

He currently leads marketing for Optmyzr, where his main focus is helping PPC marketers better understand how to use automation to improve team and account performance.

Amalia Fowler is the Principal Strategist at Good AF Consulting, a marketing professor and a Top 25 PPC-er. After working with over 160 accounts across three agencies, her strategy work is driven by her desire to help small businesses understand the complex world of digital.