SEO and PPC: The Perfect Pair for Better Marketing Results
By: Sonia Beroud, PPC & SEO Consultant
Have you ever wondered how to get more out of your paid search campaigns? If so, you're not alone. Many marketers are looking for ways to improve their campaigns and get better results.
One way to do this is to use organic search data to inform your paid campaigns. This can be a great way to get more insights into your target audience and what they're searching for.
In this blog post, we'll discuss how to use organic search data to improve your paid campaigns. We'll cover three main areas:
Data and analytics
Campaign targeting
Creatives
1. Data and Analytics
One of the best ways to use organic search data is to analyze it holistically. This means looking at data from all of your marketing channels, including your paid campaigns, organic search, and website analytics.
One way to do this is to use the Paid and Organic Search Report in Google Ads. This report shows you how your ads are performing in relation to your organic listings.
This information can be valuable in helping you make decisions about your paid campaigns. For example, you can see how many clicks you're getting when both your ad and your organic listing are showing. This can help you determine whether it's worth bidding on keywords that you're already ranking for organically.
2. Campaign Targeting
Another way to use organic search data is to improve your campaign targeting. This can be done by using the data from your Google Analytics account.
For example, you can use the Landing Page report to see which landing pages are driving the most organic traffic and leads. This information can help you identify keywords that you should be targeting in your paid campaigns.
3. Creatives
Finally, you can also use organic search data to improve your creatives. This means using the data to create ads that are more relevant to your target audience.
For example, you can use the search engine results pages (SERPs) to see what your competitors are doing. This can give you ideas for your own ad creatives.
Using organic search data can help improve paid search campaigns. By taking a holistic approach to data analysis, marketers can make informed decisions about campaign targeting and creatives. Additionally, using organic search data can help improve landing pages and quality scores.