AI and Google Ads: A Recipe for Success

By: Adrienne Shaver, Co-Founder and Head of AI & Performance Marketing at Second Banana Bunch

Are you curious about how generative AI can enhance your Google Ads campaigns but not sure where to start? 

Think of AI as a powerful colleague, ready to assist with data-heavy tasks and amplify your expertise.  It's not about replacing human skills; it's about collaboration and efficiency.

Let's explore three practical ways to integrate generative AI into your Google Ads workflow. Consider these your "recipes" for success:

1. Uncovering hidden customer insights with AI-powered persona development.

2. Forecasting campaign performance with AI-driven predictive modeling.

3. Automating daily tasks with AI-generated Google Ads scripts.

Recipe 1: The "Persona Pour" - Unveiling Deeper Customer Insights

Imagine having a clearer understanding of your customer's journey, identifying pain points, and predicting behavior. AI can help you achieve this. By blending your Google Ads data with Google Trends insights and feeding it to a large language model like GPT-4, you can generate detailed customer personas.

Here's how to mix this AI cocktail:

• Gather your ingredients: Export your Google Ads campaign data and relevant Google Trends information.

• Choose your model: GPT-4 excels at handling complex data analysis.

• Write a detailed prompt: Clearly outline your goal (persona development), the data you're providing, and the desired output (detailed persona descriptions).

• Let AI do the heavy lifting: GPT-4 will analyze the data and generate insightful personas, revealing valuable information about your target audience.

Recipe 2: AI-Powered Forecasting for Google Ads

Tired of relying on spreadsheets and gut feelings for campaign forecasting? AI can provide data-driven predictions to inform your strategy and set realistic expectations.

Here's how to cook up accurate forecasts:

• Combine your data: Gather historical campaign data, Google Trends data, and industry benchmarks for key metrics like click-through rate and conversion rate.

• Feed it to GPT-4: Provide a clear prompt instructing the AI to analyze the data and forecast campaign performance based on different budget scenarios.

• Get actionable insights: AI can predict how your campaigns will perform at various budget levels, helping you make informed decisions and set realistic goals.

Recipe 3: AI Scripts for Effortless Google Ads Management

Imagine automating daily tasks like budget pacing and performance tracking with custom scripts. Even if you're not a coding expert, AI can help.

Here's how to automate with AI:

• Find a specialized AI tool: Explore the GPT store or other platforms for AI tools designed to generate Google Ads scripts.

• Describe your needs: Tell the AI what you want the script to accomplish (e.g., "create a script to track daily spending and send an email alert if it exceeds a certain threshold").

• Refine and implement: Review the generated code, ask the AI to explain any unfamiliar elements, and paste it into your Google Ads account.

• Debug with AI assistance: If you encounter errors, use the AI tool to troubleshoot and get your script running smoothly.

Bonus tips beyond these recipes:

• Keep a running list of your daily Google Ads challenges and explore how AI can provide solutions.

• Embrace AI as a collaborative tool, not a replacement for your expertise.

• Continuously experiment with new ways to integrate AI into your workflow.

By incorporating these "recipes" into your Google Ads strategy, you can find new levels of efficiency, gain deeper insights, and drive better results. So, start experimenting with AI today and see how it can transform your Google Ads management.

Adrienne Shaver is the Co-Founder and Head of AI & Performance Marketing at Second Banana Bunch  She has experience in SEO, SEM, and Paid Media channels with a strong focus in CRO, paid search and YouTube. 

You can find her on LinkedIn